Aeolus Tyre's Branding

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Aeolus Tyre's Branding

The goal was to develop a brand name that would reflect the premium quality of Aeolus Tyre's products, positioning the company as a top global player and resonating with key markets worldwide.

The goal was to develop a brand name that would reflect the premium quality of Aeolus Tyre's products, positioning the company as a top global player and resonating with key markets worldwide.

The goal was to develop a brand name that would reflect the premium quality of Aeolus Tyre's products, positioning the company as a top global player and resonating with key markets worldwide.

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About Aeolus Tyre

Aeolus Tyre is a chinese multinational with presence in more than 160 countries and specializing in the production of truck, agricultural and earthmoving equipment tires. In all these sectors, great emphasis is placed on reliability and durability, as well as passenger vehicle tyres and agricultural tyres, are manufactured using the highest possible quality standards.

Aeolus' Brand new style

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Logos and color palette of the brand - Aeolus Tyre
Graphic application of the brand - Aeolus Tyre
Graphic applications on tire catalog of the brand - Aeolus Tyre
Naming process of the brand - Aeolus Tyre
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Logos and color palette of the brand - Aeolus Tyre
Graphic application of the brand - Aeolus Tyre
Graphic applications on tire catalog of the brand - Aeolus Tyre
Naming process of the brand - Aeolus Tyre
No items found.
Logos and color palette of the brand - Aeolus Tyre
Graphic application of the brand - Aeolus Tyre
Graphic applications on tire catalog of the brand - Aeolus Tyre
Naming process of the brand - Aeolus Tyre
No items found.
Logos and color palette of the brand - Aeolus Tyre
Graphic application of the brand - Aeolus Tyre
Graphic applications on tire catalog of the brand - Aeolus Tyre
Naming process of the brand - Aeolus Tyre
No items found.
Logos and color palette of the brand - Aeolus Tyre
Graphic application of the brand - Aeolus Tyre
Graphic applications on tire catalog of the brand - Aeolus Tyre
Naming process of the brand - Aeolus Tyre
No items found.
Logos and color palette of the brand - Aeolus Tyre
Graphic application of the brand - Aeolus Tyre
Graphic applications on tire catalog of the brand - Aeolus Tyre
Naming process of the brand - Aeolus Tyre
No items found.
Logos and color palette of the brand - Aeolus Tyre
Graphic application of the brand - Aeolus Tyre
Graphic applications on tire catalog of the brand - Aeolus Tyre
Naming process of the brand - Aeolus Tyre
No items found.

doodle image

Project briefing

  • Develop a distinctive name that reflects the brand’s premium positioning.
  • Ensure the name is culturally relevant and adaptable in global markets.
  • Conduct thorough legal and market validation to guarantee the name's usability.
  • Brand new Naming and Identity

  • Conduct a multi-phase naming process, reducing 300 initial ideas to 25, then 3 final options.
  • Engage clients in each phase to ensure alignment with their vision.
  • Validate the final name with qualitative and quantitative surveys in key global markets.
  • No items found.

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