With Terre di Umana Bellezza, you can freely discover Italian landscapes and their ability to convey their authentic beauty.
With Terre di Umana Bellezza, you can freely discover Italian landscapes and their ability to convey their authentic beauty.
With Terre di Umana Bellezza, you can freely discover Italian landscapes and their ability to convey their authentic beauty.
About Terre di Umana Bellezza
Terre di Umana Bellezza (Lands of Human Beauty) is a project created with the intention of giving visibility to the most beautiful territories in Italy to rediscover the power of making us feel their human beauty inside.
Terre di Umana Bellezza's unique branding
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Project briefing
Create a logo that encapsulates the values of Terre di Umana Bellezza.
Design a visual identity that expresses the connection between human beauty and the Italian landscape.
Human beauty in territories through brand identity
Develop a stylized logo incorporating key symbols like relational lines, an ear of corn, hills, a waterfall, and a hand.
Use a "warm" color palette inspired by earth tones and the sun to evoke modernity.
Establish brand identity guidelines for various communicative applications.